Friday, February 5, 2016

How To Take Your Postcard Marketing Campaign To The Next Degree

Based on the American Chiropractic Association (ACA), 4 out of 5 Americans will experience back pain at some time in their lives. Back pain can be said to be second only to upper respiratory infections as the most typical reason for doctor visits, costing Americans at least $50 billion each year. With numbers like that, the odds are great that all of us will experience back pain at some point, if we have not already.

Referrals - The saying did not happen as it goes, if it isn"t documented. Certainly you might have sent your patient to receive massage therapy, but where"s it in the SOAP note? If you"re attempting to get that massage visit paid, you better be able to monitor a referral somewhere. Insurance company denying the necessity of your attention? Where"s your documentation affecting your patient"s visit to the Orthopedic Surgeon whose recommendation was to continue with chiropractic care? You should be recording all referrals to and from your practice. An auditor who looks through your notes and finds none will not conclude that you never refer. He thinks that he has found a chiropractor who fails to record thoroughly and looks to see what other errors he can find.



I have been using this process now for some time, and I can tell you it works better than anything else I have ever used. I consider myself fairly disciplined, yet making regular automatic withdrawals of income weekly has COMPELLED me to live on whatever amount is left over.

All the above is true. You may get six pack abs, reduce back pain, and Alwyn Cosgrove (one of the top functional exercise devices in the USA) does not let his customers perform crunches or sit-ups any longer because of the risks.

The great part relating to this plan is you get the same re-pricing plan for hospital stays, ancillary services, i.e. lab work, MRI"s, etc,. In addition to dental, prescription discounts, vision care, alternative, Chiropractic services, and more.

It"s definitely common practice when my chiropractic clinic is entered by an individual that is affected to do a comprehensive history, assessment and then, if important, x rays.

When you really stop to think about this. you see that it"s certainly accurate. The reason people buy from serviced based businesses will be to solve dilemma, difficulty or a pain. That is basically about it. The level of severity is all about difficulty, pain, dilemma resolution, although it varies considerably.

OK physicians, now it is up to you. I know some of you"re saying "Ewwww, if I did any of those things, somebody might see me and say something." Exactly, that"s the point!

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